Responsible for implementing marketing campaigns that promote and enhance brand awareness and support existing business objectives within the digital space. Utilizes new digital technologies and analytics tools to assist in the optimization and analysis of marketing campaigns and display and search advertising.
The list of essential functions, as outlined herein, is intended to be representative of the duties and responsibilities performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s Degree in Marketing, Business or related field and two (2) years relevant experience or an equivalent combination of education, certification, training and/or experience. Experience utilizing social media management programs and content management systems. Working knowledge of digital marketing concepts and best practices.
CERTIFICATES, LICENSES, REGISTRATIONS AND DESIGNATIONS:
KNOWLEDGE, SKILLS AND ABILITIES:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Functions involve the ability to exert light physical effort usually involving some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). May involve some climbing, balancing, stooping, kneeling, crouching, crawling, walking or standing.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job.
Functions are regularly performed inside without potential for exposure to adverse conditions, such as inclement weather, atmospheric elements and pathogenic substances. The noise level in the work environment is usually moderate.
OneBlood is an Equal Opportunity Employer/Vet/Disability/Other Protected Categories