Marketing Database Analyst

Job ID
2020-6803
Location
St Petersburg-Main
Department
Donor Marketing
Geographic Location
US-FL-St Petersburg

Overview

Responsible for working closely with direct manager on targeted marketing campaigns including data extraction, list or lead generation, and evaluating effectiveness of marketing campaigns. Requires understanding of list segmentation in order to identify the right attendee for the right event at the right time.

Responsibilities

The list of essential functions, as outlined herein, is intended to be representative of the duties and responsibilities performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

 

  • Compiles information from marketing database and assists Manager in determining appropriate demographics to compile
  • Creates marketing communications (emails, texts, and mailers) for distribution to donors
  • Analyzes marketing and donor data to determine ROI and makes recommendations on best methods for future marketing campaigns
  • Assists Manager in determining marketing communication release schedule; keeps calendar up-to-date and makes adjustments as needed
  • Inputs data on final marketing communication results via Marketing Request System
  • Collaborates with marketing team sharing ideas and providing input on marketing campaigns
  • Subject Matter Expert for Donor Recruitment CRM and Texting Platform
  • Analyzes marketing metrics to identify cause and effect relationships
  • Works with marketing management to optimize A/B test campaigns with the goal of continuously enhancing conversions
  • Assists with special projects or urgent marketing requests as needed

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

EDUCATION AND/OR EXPERIENCE:

Bachelor’s Degree in Marketing, Business or related field and two (2) years relevant experience or an equivalent combination of education, certification, training, and/or experience.

 

CERTIFICATES, LICENSES, REGISTRATIONS AND DESIGNATIONS:

None.

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • Ability to speak and write well using proper grammar and professional etiquette
  • Excellent communication skills including ability to communicate well with all levels in the organization
  • Strong organizational skills with attention to details
  • Ability to prioritize workload effectively based on departmental needs and comfortable working under tight deadlines
  • Proficient with Microsoft Office applications with strong aptitude for Excel
  • Ability to manipulate and analyze large amounts of data
  • Ability to learn quickly and retain information including how to use new software applications
  • Familiar with various social media platforms with general understanding of how to use
  • Works well independently with minimal supervision but has ability to work effectively on a team

 

PHYSICAL REQUIREMENTS:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Functions involve the ability to exert light physical effort usually involving some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). May involve some climbing, balancing, stooping, kneeling, crouching, crawling, walking or standing.

 

ENVIRONMENTAL REQUIREMENTS:

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. 

 

Functions are regularly performed inside without potential for exposure to adverse conditions, such as inclement weather, atmospheric elements and pathogenic substances.  The noise level in the work environment is usually moderate.

 

OneBlood is an Equal Opportunity Employer/Vet/Disability/Other Protected Categories

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